Introducing the inaugural collection for FOE Athletics: "It’s Not Deja Vu, It’s Discipline." This drop is a tribute to the daily grind—the quiet repetition, the early mornings, and the unwavering commitment it takes to push your limits. Designed to reflect the rhythm of an athlete’s routine, the collection highlights the beauty of discipline over flash, consistency over convenience. Every garment is crafted using eco-friendly fabrics and proudly cut and sewn in the heart of Los Angeles. I’m incredibly proud to have contributed across the technical, creative, and distribution sides of this launch, helping bring the vision of FOE Athletics to life from concept to execution. This is only the beginning.
